In pursuance of the instructions of Sri Srimad Gour Govinda Maharaja, Gopal Jiu Publications aspires to assist the Gaudiya Vaishnava community in the following ways:
* To show how everything is in the books of His Divine Grace A.C. Bhaktivedanta Swami Prabhupada and to help uphold the purpose and prestige of his mission by propagating krishna-katha and the teachings of the predecessor Vaishnava Acharyas.
* To help inspire the preachers of Krishna consciousness to continue their efforts to push on Lord Chaitanya's movement and achieve pure love of God.
* To research the history, holy places, and literature of the Gaudiya Vaishnava tradition, particularly as found in Orissa.
* To encourage devotee scholars and artists to produce transcendental art and translations of the literature of the Gaudiya Vaishnava tradition.
Gopal Jiu Publications is a branch of The International Society for Krishna Consciousness (ISKCON).